I was among the first students to attend Miami Ad School in the early 90's, which is where I learned how to make ads. Since then, I've worked as a Copywriter & Creative Director for ad agencies & design firms in Las Vegas and Los Angeles as well as in-house for Target Corporation, The Cosmopolitan of Las Vegas, and MGM.

 

For more than two decades, I've been an independent branding consultant to restaurant groups, real estate developers and traditional brick & mortar start-ups. My niches are naming, new brand concepts, re-branding and brand strategy. I'm multidisciplinary, fluid in all aspects of presentation, well-versed in business, and am as comfortable on a production floor as I am in the C-suite.

 

In October of 2023, I became the Executive Creative Director for Caesars Entertainment's in-house agency – The Source.

 

I oversee a team of 100+ graphic designers, copywriters, production artists and art directors responsible for producing all of the branding, direct mail and promotional campaigns on behalf of the largest Gaming and Entertainment company in the U.S., which includes more than 50 resort destinations nationwide.

 

I also created the first bikini waxing shop brand in the country for my wife back in 1999, which became wildly successful and turned me into a stay-at-home dad throughout a good portion of my career.

 

What's here is a fraction of what I've done. Because much like my mom, I can't keep up with me either.